SMM-agency is a specialized company that promotes the brand in social networks by order of its clients.
Mainly SMM-agencies create special content for the permanent maintenance of brand accounts in social networks and conduct special projects.
DIFFERENCES FROM OTHER AGENCIES
PR-agencies specialize in working with special audiences, mostly – with journalists and opinion leaders. The main formats of work are preparing press releases, holding press conferences, press tours, arranging interviews, press shows and product launches, some other. Their work can also be connected with social networks, but mostly concerns the press.
Digital agencies are more specialized in special projects, i.e. in project activities. This specificity involves time-limited intensive work with an assessment of the result. In contrast to the SMM-agency, less often build subscriber-based work
Production agencies are engaged in the production of videos and graphics, but do not provide services for their promotion.
THE STRUCTURE OF AN SMM-AGENCY
Department of development (new business) is responsible for finding and attracting new customers, participation in tenders of customers.
Department of customer service – a group of managers who are the link between the client and the SMM-agency.
Creative department is responsible for creating strategies, concepts, visual style and other creativity. Here work copywriters (responsible for the text part of the content), strategists. The department is headed by one or more creative directors and an art director.
Media-department for planning of channels for placement of content
Production department – designers, specialists in video production. People who help bring the idea, born in the creative department, to life. Managers of this department order the services of contractors SMM-agency.
At different agencies, some functions may be combined within the same department.
MAIN SOURCES OF INCOME
Retainer fee – a fee for the permanent maintenance of accounts in social networks
Commission (agency management) is the amount paid by the client to the agency for organizational services for the event, which is defined as a percentage of the total budget of the event (the rate of 10-15% is usually a starting point for negotiating the cost).
Agency Fee (discount).
Fees for creative work. For example, for creating a creative concept, design, technical production services, etc.
BASIC SERVICES SMM-AGENCY
Development of SMM-strategy
Development of creative concepts
Creation of visual style
Account management and support of brand pages in social networks
Targeted promotion in social networks
Lead Generation
Working with bloggers
“Seeding” materials – popularization of video clips or articles
Development and implementation of special projects
Video creation for social networks
Animation and motion design
Creation of visual and text content
Working with comments, moderation of publications
Production of photo and video content
Working with bloggers and opinion leaders
Development of special projects
Conducting live broadcasts
CONTRACTORS SMM-AGENCY
Social networks – platforms for content placement
Bloggers and Influencers
Specialized digital projects
Video production
Designers
A large part of SMM-services are provided by freelancers – individual specialists who work with contractors in many areas. In contrast to the agency, the quality of the freelancer’s work depends directly only on his personal competence, which can