Many digital marketers recognize that combining SEO and social media has a positive impact on overall marketing efforts. Both channels aim to increase business visibility and attract more customers.
Being visible on social media is as important as ranking well on search engine results pages (SERPs). However, social media marketing can be difficult, with challenges like creating unique content, posting at the right times, and tracking performance insights.
Fortunately, several SEO tools integrate with social media to help you improve your online presence. These tools assist in content management, performance tracking, and providing insights to refine your social media strategy for better results.
What is an SEO tool?
Many digital marketers agree that combining SEO with social media positively impacts overall marketing efforts. Both are inbound channels with a shared goal: increasing business visibility and attracting more customers.
Being visible on social media is just as important as achieving high rankings on search engine results pages (SERPs). However, social media marketing comes with its own challenges, such as generating fresh content ideas, posting at optimal times, and tracking performance insights. These tasks can make it difficult to consistently achieve good results.
Fortunately, several SEO tools are designed to support social media efforts, helping marketers make the most of their online presence. These tools assist with managing content, tracking performance metrics, and uncovering data-driven insights to refine social media strategies and achieve better outcomes.
Improve your website’s SEO with a suite of tools designed to handle both on-page and off-page optimization. These tools help address performance issues, check for missing attributes, and provide insights into your link structure, all aimed at boosting your overall online presence.
Why Use SEO Tools?
SEO tools save you from the time-consuming tasks of keyword analysis and data evaluation. These tools allow you to identify what’s working and which parts of your strategy may need adjustments. The best SEO tools also provide reports on how you compare to competitors and where the best opportunities are. They can also measure search performance across different countries, regions, or languages.
It gets even better if you’re managing multiple websites. SEO tools help you quickly assess the performance of each site without the need to manually gather and analyze data, which can be overwhelming and prone to errors. With SEO software, you can generate accurate reports quickly, saving hours of manual effort.
Key Features of an Effective SEO Tool
Determining the best SEO tool can be challenging due to the variety of available categories. To objectively assess their quality, key criteria that apply across all tools have been identified:
- SEO Functionality: The tool must have features directly related to search engine optimization, such as keyword analysis, troubleshooting on-page performance, reporting website metrics, content ideation, or competitor analysis.
- Value: The cost should align with the quality and usefulness of the product. Tools focused on specific tasks should justify their price, while comprehensive tools should offer enough features to replace multiple single-use tools.
- User Experience: The tool should be easy to learn and use, with a low learning curve. Users should be able to navigate the tool’s features without needing to revert to simpler, less functional alternatives.
- Integrations: Since digital marketers rely on various platforms for tasks like scheduling, reporting, and customer management, a good SEO tool should easily integrate with these platforms to streamline workflows.
Top SEO Tools to Boost Your Social Media Strategy
Ahrefs
Ahrefs is a highly recommended SEO tool, second only to Google in terms of being the largest website crawler. SEO professionals often use Ahrefs’ Site Audit feature, which is recognized as one of the best for SEO analysis. This tool identifies areas of your website that need improvement to enhance search engine rankings. For competitor analysis, Ahrefs is used to discover competitor backlinks, offering valuable insight to help build your own strategy.
Additionally, Ahrefs helps users find the most linked-to content in their niche, fix broken links, and track top-performing pages to understand which content attracts the most visitors.
RankRanger
RankRanger offers an all-in-one platform with a powerful social media analytics tool. It tracks engagement across platforms like LinkedIn, Twitter, Facebook, Instagram, and YouTube. What sets it apart is its seamless integration with Google Analytics, allowing you to measure the impact of your social media campaigns on website visits and page views.
RankRanger also provides performance monitoring for social content and geographic data analysis from one dashboard. When it’s time to report on social media efforts, you can generate customizable reports in PDF format. RankRanger offers three pricing plans: Lite at $79/month, Standard at $149/month, and Pro at $699/month.
SE Ranking
SE Ranking is an all-in-one SEO platform that includes social media management software, allowing you to plan, schedule, and share content on platforms like Facebook and Twitter. It focuses on auto-posting and provides in-depth analytics to help you understand the performance of your social media content, the best times to post, and audience engagement metrics such as retweets, mentions, and demographic information. One of its key strengths is the integration of social media performance with SEO metrics, offering a clear view of how your social activities affect your website’s SEO. SE Ranking also consolidates all this data into a single dashboard, making it easy to manage multiple social media accounts. After a free trial, SE Ranking is available with plans starting at $18.60 per month.
BuzzSumo
BuzzSumo is a powerful tool for content discovery and media monitoring that supports your social media strategy by focusing on trending topics, engagement metrics, and customer questions. It helps identify popular content ideas and uncover what is generating buzz in your industry, making it easier to stay ahead of trends. Additionally, BuzzSumo provides valuable insights into competitor performance and influencer marketing opportunities, which can enhance your content distribution strategy. This tool is available with a 30-day free trial, followed by pricing starting at $119 per month.
Sitechecker
Sitechecker’s social media tool offers a quick snapshot of your content’s engagement on platforms like Facebook and Pinterest by providing share counts, comments, and reactions. While its reports may lack the depth of other tools, it’s a convenient option for obtaining a general overview of how your content is being received. Best of all, Sitechecker offers this tool for free. Sitechecker offers three pricing plans: Basic at $49/month, Standard at $199/month, and Premium at $399/month.
seoClarity
seoClarity stands out by offering a comprehensive all-in-one SEO solution, integrating general SEO and content optimization features with an AI assistant. It combines several functionalities into one tool, which can replace multiple others for many users. For SEO analysis, seoClarity covers essential aspects such as rank monitoring, search trends, performance scoring, and competitor analysis. While tools like Ahrefs and Semrush offer more depth in certain areas, seoClarity compensates with robust on-page analysis tools, similar to SEOptimer and Surfer.
In content creation, seoClarity excels by turning researched keywords into complete blog posts within the platform. Its Content Fusion feature allows for creating detailed content briefs, and Sia, the GPT-powered AI assistant, generates optimized titles, meta descriptions, outlines, and even full articles. Sia also manages bulk tasks like keyword grouping and title generation. Although seoClarity is the most expensive option on this list, its ability to combine multiple tools makes it a valuable investment for companies that can afford it.
Pricing: Essentials (custom), Core ($3,000/month), Professional ($4,500/month), Agency (by request)
Surfer
Surfer is a unique SEO tool primarily focused on auditing, while also providing keyword research and content optimization features. It stands out due to its AI-powered tools that enhance its core functionalities. Surfer offers five key tools: Keyword Research, Content Editor, Audit, Domain Planner, and SERP Analyzer. These tools are enhanced by AI integrations, such as the ability to organize topics by user intent and optimize content with real-time scoring, structure ratings, and keyword suggestions via the Content Editor. Additionally, users can export content directly to WordPress.
Surfer’s SERP Analyzer offers an interactive chart comparing essential metrics like word count, keyword density, and backlinks for top-ranking pages, providing insights into competitor performance. Integration with Jasper allows for even more AI-powered content creation, though this feature costs an additional $29 per article.
Pricing: Essential ($89/month), Advanced ($179/month), Max ($299/month), Enterprise (custom)
SEOptimer
SEOptimer is an SEO audit tool that provides performance diagnostics for websites or individual pages. Users receive performance grades (A+ to F) in areas like on-page SEO, backlinks, user experience, and social media connectivity. The tool also offers practical recommendations to improve these areas. SEOptimer flags issues such as missing social media integrations or slow load speeds caused by image compression or JavaScript errors. It includes built-in tools like code minifiers and meta tag generators, along with testing features for favicons, noindex tags, canonical tags, and keyword rankings. While SEOptimer isn’t as advanced as some other platforms, it offers a fast and convenient way to perform quick SEO diagnostics.
Pricing: DIY SEO ($19/month), White Label ($29/month), White Label & Embedding ($59/month)
Clearscope
Clearscope is designed for content optimization, offering features such as keyword discovery, content grading, and readability scoring. Users can input keywords to generate reports, create new content, or optimize existing posts. Clearscope also offers keyword suggestions based on relevance and frequency to help improve content performance. It integrates with platforms like WordPress and Google Docs, highlights keywords that need optimization, and provides competitor content insights. Additionally, it tracks traffic, page rankings, and content decay, making it a powerful tool for scaling content strategies.
Pricing: Essentials ($170/month), Business (custom), Enterprise (custom)
Letterdrop
Letterdrop is a hybrid SEO tool that combines content management, SEO auditing, and keyword research. Focused on content creation, it stands out with features like content automation. By connecting to a website or blog and integrating Google Analytics, Letterdrop offers insights into on-page performance and sitewide optimization. The tool includes internal linking management, allowing for batch updates and broken link fixes. One of its standout features is the ability to convert video content into blog posts, allowing users to upload videos and quickly generate optimized blog posts. While not a complete SEO solution, Letterdrop’s automation features and content creation tools make it an appealing choice for businesses looking to streamline their workflows. It also integrates with Zapier for additional automation options, with pricing set at $995 per year.
AnswerThePublic
AnswerThePublic (ATP) is a keyword research tool that emphasizes user search behavior, offering insights at a fraction of the cost of premium tools. ATP provides standard metrics like search volume and CPC, presenting data through dynamic visual wheels organized by questions, prepositions, and comparisons. This format helps marketers better understand search intent. The tool also offers long-tail keyword variations, allows for data export, and lets users organize searches into projects. ATP’s search trend alerts help capture timely opportunities.
Pricing: Individual ($9/month or $99 lifetime), Pro ($99/month), Expert ($199/month)
SEMRush
SEMrush is renowned for its powerful SEO features, particularly for keyword research and organic ranking analysis. However, it also includes a free social media toolkit, which helps manage and track content. The toolkit consists of two main features: the social media tracker and the social media poster.
The tracker provides insight into your competitor’s social media strategies, highlighting high-engagement channels, popular content, audience growth, and posting schedules. The social media poster allows you to schedule posts across various platforms, ensuring consistent content delivery. However, it does not help generate new content ideas, a common challenge for marketers.
SEMrush offers three pricing plans: Pro at $139.95/month, Guru at $249.95/month, and Business at $499.95/month, with the option to save up to 17% when paying annually.
Copyscape
Copyscape is designed to help you identify duplicate content across the web. By entering the URL of a blog post or website, it detects where your content has been duplicated online. This tool is useful for ensuring your SEO strategy isn’t being negatively impacted by duplicate content. However, only the top 10 results are shown, so it may not capture all instances of duplication.
SERP Robot
With SERP Robot, you can check your ranking position for up to five keywords by entering a website or web page and the desired keywords. This tool provides valuable insights into your SEO performance by showing where you rank for those keywords and also lets you monitor your competitors’ rankings for comparison.
Moz Local Listing Score
Moz Local Listing Score evaluates how your local business appears online by pulling data from over 15 different sources, including Google, Foursquare, and Facebook. This tool generates a score based on how well your business is represented, with actionable insights provided to fix inconsistent or incomplete listings.
Open Site Explorer
Open Site Explorer, developed by Moz, is a reliable tool for analyzing a website’s backlink profile and domain authority. With this tool, users can gain an overview of their site’s link-building efforts, identifying the most influential inbound links and top-linked pages. It helps users discover opportunities for improving link authority, fixing broken links, and building stronger connections to increase a website’s SEO value. The free version provides a snapshot of your website’s link data, but for a more comprehensive analysis and additional features such as advanced link metrics and spam score tracking, a premium Moz account is needed. Open Site Explorer is particularly useful for tracking both your own site’s authority and understanding your competitors’ linking strategies.
Browseo
Browseo is an SEO tool designed to give users a clear view of how search engines perceive their websites by stripping away all visual elements and focusing on the core structure. By simply entering your website URL, Browseo reveals the underlying content hierarchy, which can often highlight key areas that need attention, such as the importance of different sections or the placement of crucial keywords. This tool helps digital marketers and SEO professionals identify hidden priorities within their content and ensure that the website is optimized for both search engines and user experience, revealing areas that may need restructuring or improvement to boost visibility in search engine results.
Yoast SEO
Yoast SEO is a widely used tool designed to help optimize blog posts and other content for search engines, particularly popular among WordPress users. By entering a primary keyword, Yoast SEO provides tailored suggestions to improve various SEO elements, ensuring that your content is both search engine-friendly and relevant to user queries. It offers guidance on key areas such as meta tags, URL slugs, keyword density, readability, and more, helping content creators enhance their visibility in search results. While the free version covers essential SEO needs, advanced features like content insights, internal linking suggestions, and additional SEO functionalities can be unlocked with a premium account, making it a versatile tool for both beginners and experienced users.
SimilarWeb
SimilarWeb is a powerful tool for analyzing website traffic and gaining insight into competitor performance. It provides estimates of visitor traffic, breaking it down by sources, audience demographics, and locations, giving users a comprehensive understanding of how a website is performing globally. Marketers and business owners can use SimilarWeb to explore referral sites, top landing pages, and other important metrics that help identify areas for improvement or growth opportunities. While the free version offers valuable data, particularly for competitor research, full access to advanced features and more detailed insights requires a paid account, making it a versatile tool for both basic and in-depth website analysis.
SEO Site Checkup
SEO Site Checkup is an all-in-one audit tool that evaluates your website’s SEO performance, offering actionable insights into how to improve it. With just a quick scan, the tool assesses factors such as missing tags, broken links, page load speeds, and other potential errors that could be hurting your search engine rankings. SEO Site Checkup also assigns your site a score based on its overall SEO health and provides a detailed breakdown of any issues that need attention, making it easy for users to see exactly where improvements can be made. Its user-friendly interface and instant recommendations make it a great tool for both beginners and experienced SEO professionals seeking a straightforward way to monitor and optimize their sites.
Keywordtool.io
KeywordTool.io is a powerful resource for generating long-tail keyword ideas, making it a go-to tool for expanding your keyword strategy. By simply entering a keyword, this tool provides over 700 suggestions organized alphabetically, offering a wide variety of potential keyword combinations to target. It also generates keyword ideas for platforms beyond Google, such as YouTube, Amazon, and Bing, giving marketers the ability to tailor their content to different audiences. This broad reach makes KeywordTool.io ideal for those looking to diversify their keyword portfolio and optimize content for various platforms, all while providing an easy-to-use interface.
Searchmetrics Website Analyzer
The Searchmetrics Website Analyzer offers a detailed performance dashboard that allows users to track both search and social rankings for their websites. The free version gives users a snapshot of their site’s SEO and social performance, along with a preview of top-ranking terms. With this tool, users can quickly assess where their website stands in terms of visibility and ranking, while also identifying areas for improvement. Searchmetrics Website Analyzer is an excellent choice for those who want to gauge how their website is performing in search engines and social media without diving into overly complex analytics.
SERP Snippet Optimization Tool
The SERP Snippet Optimization Tool provides an easy way to preview how your web pages will appear in Google’s search results before they are published. By allowing users to test their meta titles and descriptions, this tool ensures that content looks good on both desktop and mobile views. It helps to identify truncation issues and make necessary adjustments to optimize the presentation of content in search results. This tool is especially useful for SEO professionals looking to improve click-through rates by refining how their pages are displayed on Google’s search engine results pages (SERPs).
JSON-LD Schema Generator For SEO
This tool allows you to customize how your web pages appear in search results by generating custom schema code for reviews, events, organizations, and people. While its interface may feel outdated, it’s highly effective for creating the necessary code to optimize your website’s display in Google’s search results. After generating the code, you simply copy and paste it into your website. To ensure the schema is implemented correctly, use a validation tool afterward.
Google Alerts
Google Alerts is a free and simple tool that allows you to stay informed about your brand, products, competitors, or any relevant topic online. By entering specific keywords or brand names, you can receive email notifications whenever new content featuring those terms appears on the web. Google Alerts is especially useful for tracking brand mentions, keeping up with industry news, and monitoring competitors. It can also help businesses respond quickly to new developments and engage with their audience more effectively. The tool has no limitations on usage, making it an invaluable resource for businesses, marketers, and content creators who want to stay updated with minimal effort.
Google PageSpeed Insights
Google PageSpeed Insights is a valuable tool for assessing your website’s speed and overall performance on both desktop and mobile devices. By entering your site’s URL, the tool analyzes load times, evaluates user experience metrics, and identifies areas where speed improvements can be made. It provides a performance score and suggests specific optimizations, such as reducing image sizes or improving server response times, to enhance the site’s efficiency. For mobile users, PageSpeed Insights offers insights on how well your site adapts to smaller screens, taking into account factors like font size, tap targets, and responsive design. Improving site speed not only leads to better user experience but also positively impacts SEO, making this tool an essential part of any website optimization strategy.
Google Search Console
Google Search Console is a free tool that lets website owners track and report on how their site appears in Google’s search results. To start using it, you must verify ownership by either adding a code to your site or connecting it via Google Analytics. Once verified, you can submit your sitemap to improve indexing. Although having a Search Console account is not required to appear in search results, it gives you greater control over what gets indexed and how your site is displayed.
As an SEO resource, Search Console helps you understand how Google views your site and provides valuable insights to optimize performance. It’s particularly beneficial for newer websites, as it allows owners to request indexing for individual pages.
Google Ads Keyword Planner
Google Ads Keyword Planner is a valuable keyword research tool that provides essential insights into search trends, helping marketers identify high-performing keywords for their campaigns. By entering a keyword or a group of keywords, users can access data such as monthly search volume, competition levels, and suggestions for related terms. This information is crucial for refining SEO and PPC strategies, making it easier to target the right audience. However, to unlock precise search volume data, users must run an active Google Ads campaign. Despite this limitation, Keyword Planner remains an indispensable tool for building effective keyword strategies and driving traffic to websites.
Google Analytics
Google Analytics is one of the most comprehensive free tools available for tracking and analyzing website traffic, providing invaluable insights into user behavior. It helps website owners understand where their visitors come from, which pages they engage with the most, and how long they stay on the site. Although it’s not exclusively designed for SEO, its ability to monitor organic traffic makes it an essential tool for SEO professionals. However, Google Analytics no longer reveals the specific keywords that drive organic traffic, which has led many users to pair it with other tools, such as Keyword Hero, to uncover hidden keyword data. Despite this, Google Analytics remains a cornerstone for any digital marketing strategy, offering robust data that helps improve website performance and user engagement.
Conclusion
Using SEO tools alongside social media can improve your digital marketing efforts. These tools simplify content creation, optimize performance, and offer insights that help increase engagement and visibility. Whether you’re auditing your site, developing keyword strategies, or tracking social media metrics, the right tools can make these tasks more efficient and lead to better outcomes. For marketers, this means improved online presence and stronger social media marketing results.