A digital agency is a company, a group of people who are able to provide the client with expertise and implementation of ideas in the areas of website building, creativity, strategy, advertising, and client service.
That is, professional digital agencies are not limited to website creation. They work complexly to create and strengthen the name of the company on the market (and not only Ukrainian), its promotion in media: on forums, partner sites, portals, social networks, Instagram and even on radio and television, using effective viral advertising. Unlike a regular web studio, the agency’s work does not stop at the moment when the promotion of the project is finished. Representatives of such a company can continue to develop a project for years, promoting it in the media, trying to maximize its recognition and customer loyalty.
Today, some of the digital agencies have completely abandoned the development of websites. These tasks are performed by web-studios, with which companies cooperate. After the delivery of the project, the site starts its promotion, but not only in standard ways, but also in all known and relevant channels.
COST OF SERVICES OF DIGITAL AGENCIES
All digital studios operate in a fairly high price segment. It’s all about the fact that the company itself is built on a group of professionals. We are not referring to those woeful professionals who, having completed introductory courses in design development, are already ready to provide their services for hundreds of dollars, positioning themselves as megaprofi, but true experts in their field. Each member of the team has enormous experience in a similar area of activity, knows all the ins and outs and is constantly on top of the latest developments in Internet development and administrative support.
If the digital studio deals with website development, the team includes a project manager, a marketer, a designer, a layout designer, a programmer, a content manager and a copywriter. If the company is engaged exclusively in advertising promotion, it may consist only of marketing specialists, analysts, SEO specialists and the project manager. Agencies may involve other specialists from outside. For example, photographers or even photomodels to create cool thematic photos. But all outsourced participants are also professionals, and their services cost a lot of money.
Finally .
Is it worth ordering a website creation in a digital agency? Definitely, yes. But be prepared to spend money. If you have the finances and have already decided on the services of digital studios, be assured that your expectations will certainly be recouped by the great demand, sales and popularity in its business niche.